Video announcing Samuel as CCO of Coal Creative in 2022.
Meet Samuel
As the son of a cartoonist, Samuel credits his upbringing, as the middle child in a big family of four brothers and three sisters, for his innate desire to tell better and more captivating stories.
Samuel O’Connell has been working as a professional creative for over 20 years. From freelancing, to leading large teams on an agency level, he has reached expert status across nearly every facet of creativity.
Blending creative vision and strategic thinking to develop and lead innovative, impactful campaigns that drive results.
Video Production
Known for producing compelling, story-driven content that captivates and engages audiences.
Graphic Design
Crafting bold visuals that elevate projects through thoughtful branding, print materials, and digital content.
Web Development
Creating sleek, functional user experiences that drive online engagement.
Photography
Capturing stunning moments. From nature photography, to creative headshots and candid moments.
Leadership
A skill for effective team-building, motivating and mentoring. A history of long-term and game time decision making.
Video Production Reel
Featuring a selection of visuals compiled from projects that Samuel conceptualized, produced, directed, edited, filmed or all of the above.
Recent Portfolio Samples
Leading meetings, presenting to collaborators, developing goal-based marketing campaigns, video concepts or a full-season of an online interview show set on a golf course — welcome to a day in the life of Sam.