From startup to fortune 500
Creative Leadership for Signallamp Health's Growth
As Chief Creative Officer at Coal Creative, Samuel O’Connell played a pivotal role in leading creative direction for Signallamp Health, guiding them from their startup phase to recognition among Fortune 500 companies. Under Samuel’s leadership, Coal Creative’s team developed and executed innovative, character-driven marketing strategies that became a defining aspect of Signallamp’s brand identity.
Samuel O’Connell’s work on behalf of Signallamp Health set the bar for thoughtful, effective creative solutions that took their complex business model and made it digestible for healthcare industry representatives.
The original Signallamp Health Website featured an innovated user interface that allowed visitors to choose their experience based on their role in the healthcare industry. This site was a 2020 AVA Digital Awards platinum winner.
Animated Videos
Over the years, Samuel led the creation of several animated shorts that broke down Signallamp’s complex business model. These animations turned intricate processes into simple, engaging visuals, making it easier for clients and patients to understand how Signallamp’s services worked.
Samuel O’Connell, collaborating closely with his father, John O’Connell, brought Signallamp Health’s mission to life through a compelling animated video “Nurse In A Chair” that highlights the company’s comprehensive approach to scalable remote care. This video, enriched by Samuel and John’s combined expertise in illustration, animation, and editing, breaks down how Signallamp supports health systems in managing patient care outside of clinical settings.
A fully hand illustrated animated video titled “Nurse In A Chair” created by Samuel and his cartoonish father, John O’Connell.
Proactive Care: A Day in the Life of a Signal Lamp Health Care Coordinator
Samuel led the production of an animated short that showcased the essential role of care coordinators in helping patients manage their health.
Collaborating closely with his father, John O’Connell, Samuel guided the illustration, animation, and editing of the video, bringing a unique family-driven creative vision to life.
The video follows Jen, a compassionate care coordinator, as she checks in with Ernie, a patient, walking him through medication changes and routine health checks with humor, empathy, and clear communication. T
Empowering Nurses: Why Signallamp Health is Your Next Career Move
This animated video highlights the unique benefits of joining Signallamp’s nursing team. The narrative follows Jen and other nurses as they share their experiences working remotely, balancing their careers with family life, and building meaningful, long-term relationships with patients.
Through engaging visuals, the video emphasizes the supportive, flexible work environment Signallamp offers, showcasing it as a fulfilling next step for nursing professionals. The goal of this animation was to connect deeply with potential recruits by illustrating real-life stories, reinforcing Signallamp’s commitment to empowering nurses to deliver exceptional care from wherever they call home.
Nurse Avatar Creator
A notable highlight of this collaboration was the creation of a custom nurse avatar creator. Initially, Signallamp approached Coal Creative to illustrate over 200 nurses. Samuel suggested instead to develop an interactive avatar creation tool, enabling nurses and new hires to design personalized digital avatars. This tool quickly became embedded in Signallamp’s company culture, with employees proudly using their avatars as profile images across social media and workplace platforms like Slack, boosting engagement and team spirit.