Product Launch Marketing Campaign
The in-house marketing team at Pride Mobility / Baja Mobility team reached out to Coal Creative to help develop and launch the marketing for their new BAJA® Raptor 2 4-Wheel Mobility Scooter. This all-terrain mobility scooter needed a campaign that showcased its strength, versatility and sleek new look.
Under Samuel’s leadership as the projects creative director, the team at Coal Creative worked to strategize, develop and deploy a dynamic marketing campaign and product launch.
The Pitch
After meeting with the in-house marketing team at Pride Mobility about their upcoming product launch, Samuel developed a series of rough concepts based on the discussions at the round table brainstorm. During a follow up meeting, or “pitch session” Samuel led the VP of marketing through the concepts, their look and feel and the “why” behind them.
Chosen Concept
Ultimately the concept that leveraged the unique look of the LED headlights BAJA® Raptor 2 4-Wheel Mobility Scooter, combined with a cheeky headline was selected as the basis for the product launch marketing campaign.
Additional Deliverables
In addition to the video deliverable, we also designed over 20+ design pieces for their international traditional campaign.
